Skip to content
Close

USE CODE: TIME20 FOR 20% OFF FIRST PURCHASE

FREE SHIPPING & RETURNS

  • Search
Madaluxe Time
  • My Account
  • 0
    Cart
  • Limited Time Only
    • Fendi
    • Tom Ford
    Media Image 1 Alt

    Last Chance

    Shop Fendi Watches

    Media Image 2 Alt

    Tom Ford

    Endless Designs

  • New Arrivals
    • Versace
    • Ferragamo
    • Missoni
    • Versus Versace
    • Philipp Plein
    • Shop All
    Media Image 1 Alt

    It's Here

    The must-have Medusa Pop

  • Designers
    • Versace
    • Ferragamo
    • Missoni Add
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein Add
      • Watches
      • Jewelry
    • Shop All
    Media Image 1 Alt

    Now Available

    Philipp Plein Jewelry

  • Women's
    • Versace
    • Ferragamo
    • Missoni Add
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein Add
      • Watches
      • Jewelry
    • Fendi
    • Tom Ford
    • Shop All
    Media Image 1 Alt

    Missoni Mood

    Sporty-Chic, Iconic and Rock Inspired

  • Men's
    • Versace
    • Salvatore Ferragamo
    • Missoni Add
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein Add
      • Watches
      • Jewelry
    • Fendi
    • Tom Ford
    • Shop All
    Media Image 1 Alt

    The $kull Carbon Fiber

    Real Maximalism of the Philipp Plein DNA

  • Sale
    • Versace
    • Ferragamo
    • Versus Versace
    • Philipp Plein
    • Fendi
    • Tom Ford
    • Shop All
    Media Image 1 Alt

    Best-Selling Collection

    The Palazzo Empire

  • Clearance
    • Versace
    • Ferragamo
    • Versus Versace
    • Missoni
    • Shop All
    Media Image 1 Alt
Mad_Close

Sign in or
Create an Account

With an account you can checkout faster, view your online order history and access your shopping bag or saved items from any device.

Create an account
Sign in
Mad_close

To speed up the checkout process, sign in now.

Sign in
Estimated Total: $0.00

Your Shopping Bag

Your Shopping Bag is Empty

For faster checkout, sign in to your account.

Sign in

Search

close icon
Close
  • Limited Time Only
    Right
    • Fendi
    • Tom Ford
  • New Arrivals
    Right
    • Versace
    • Ferragamo
    • Missoni
    • Versus Versace
    • Philipp Plein
    • Shop All
  • Designers
    Right
    • Versace
    • Ferragamo
    • Missoni
      Right
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein
      Right
      • Watches
      • Jewelry
    • Shop All
  • Women's
    Right
    • Versace
    • Ferragamo
    • Missoni
      Right
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein
      Right
      • Watches
      • Jewelry
    • Fendi
    • Tom Ford
    • Shop All
  • Men's
    Right
    • Versace
    • Salvatore Ferragamo
    • Missoni
      Right
      • Watches
      • Apple Watch Straps
    • Versus Versace
    • Philipp Plein
      Right
      • Watches
      • Jewelry
    • Fendi
    • Tom Ford
    • Shop All
  • Sale
    Right
    • Versace
    • Ferragamo
    • Versus Versace
    • Philipp Plein
    • Fendi
    • Tom Ford
    • Shop All
  • Clearance
    Right
    • Versace
    • Ferragamo
    • Versus Versace
    • Missoni
    • Shop All
Orange County Business Journal: Innovation CEO Drives Web Traffic With New Locales

Orange County Business Journal: Innovation CEO Drives Web Traffic With New Locales

Sep 12, 2018
Share Instagram Share on Instagram Facebook Share on Facebook Twitter Share on Twitter Pinterest Pin the main image

E-tailer Madaluxe Stores Fuels

By Sherry Hsieh  

Monday, August 27, 2018

Chief Executive Adam Freede describes MadaLuxe Group’s e-commerce platform for its direct-to-consumer division, MadaLuxe Vault, like “a startup division with a more established company.”

The Seal Beach-based firm is no startup itself; it bills itself as the largest wholesale distributor of luxury fashion in North America, and has owned its 64,000-square-foot headquarters at the Pacific Gateway Business Center for over a decade.

MadaLuxe’s recent startup aspirations began when it stepped up its nascent digital efforts this year, once Freede, who was previously president, took the chief executive role. His mother, Sandy Sholl, was formerly chief executive. She continues to serve as executive chairman overseeing marketing.

It opened its first MadaLuxe Vault store last year in Commerce and just opened a second location in San Clemente. The boutique stores, both in Craig Realty Group outlet malls, offer luxury goods at discounted prices.

Freede said the company’s direct-to-consumer approach is unique, in that there are no competitors in the space that carry only luxury goods, and that it emphasizes the in-store experience.

The company’s growing base of retail stores is expected to drive more customers to its website.

“You don’t have credibility with just a website,” he said. “Our stores will create a window into who we are and what we are, and fuel our website,” he told the Business Journal at the grand opening of the San Clemente store.

The company said it plans to open a third boutique store outside California in a few months; a location was not disclosed.

Freede said the company is careful in picking store locations, as well as in choosing which brands are listed on its website. “We have to be very strategic to protect our brand partners.”

It also has a showroom in New York of about 9,000 square feet, according to news reports. The company bills the N.Y. location as its East Coast headquarters.

Back to Press
Arrow left
Older Post
Newer Post
Arrow right

A Division of

MadaLuxe Time

  • Our Story
  • Giving Back
  • ADA Compliance

Customer Service

  • Contact Us
  • Return Policy
  • Shipping and Tracking
  • FAQ
  • Warranty

Repair Services

  • Versace
  • Salvatore Ferragamo
  • Missoni
  • Versus Versace
  • Philipp Plein

Privacy Policy

Keep in touch

Privacy Policy

© 2023 Madaluxe Time. Powered by Shopify

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Venmo
  • Visa